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ASEAN Product Manager : Pharma Rare Diseases MNC

Keywords / Skills : Specialty Pharma, Rare Diseases, Pulmonary Arterial Hypertension, PAH, Endothelin Receptor Antagonists, ERA, Cardivascular, Respiratory, Rheumatology, Oncology, Product Manager, Product management, Pharma, Pharmaceutical, SEA

10 - 15 years
Posted: 2018-08-30

Job Description
  • Reports to Regional Commercial Director 
  • Coordinates, directs and implements the marketing objectives and strategies, advertising and promotion for Pulmonary Arterial Hypertension 

Marketing Plans & Promotional Campaigns
  • Preparation of strategic marketing plans in collaboration with local cross functional teams 
  • Implementation of marketing plans and promotional campaigns 
  • Development of promotional material in accordance with relevant plans 
  • Effective communication of promotional campaign at cycle meetings 
  • Work with local business managers to develop accurate and concise Field Sales Action Plan for implementation 
  • Liaise with agencies & suppliers to ensure timely & cost effective delivery of required promotional materials 
  • Evaluate the effectiveness of promotion and advertising programmes and make improvements or changes as necessary 
  • Co-ordinate &/or lead brand teams to meet product development objectives 
  • Identify and drive market research activities to measure defined objectives, answer key strategic questions, and monitor competitive programs 
  • Ensure marketed product(s) professional promotions activities meet with regulatory/compliance requirements 
  • Ensure all business activities comply with relevant Acts, legal demands and ethical standards within each country’s pharmaceutical code of conduct 
Sales Support 
  • Support local Business Managers / Key Account Managers through implementation of the overarching portfolio plan and associated programs, materials and initiatives 
  • Support local Business Managers / Key Account Managers through direct involvement and support of local (account level) marketing initiatives. In this seek to customise around account need 
  • Maintain alignment to national commercial direction / objectives and share best practice to extend commercial successes. 
  • Provide input for Cycle / Sales meeting programs to motivate and deliver value and direction to field based associates for assigned portfolio 
  • Provide input, coordinate and/or drive key account planning endeavours to see integration of sales and marketing approach. 
Business Planning
  • Direct engagement in annual forecasting and business planning exercises 
  • Analyze market data (including but not limited to IMS, sales, patient numbers) for PAH portfolio by country/brand 
  • Provide analysis updates where appropriate to internal customers 
  • Have a comprehensive understanding of market metrics and dynamics 
  • Assist in the market assessment for new and existing products 
Market Intelligence
  • Work with local Business Managers to ensure planned programs / available resources address key business needs 
  • Actively monitor and maintain compliance with local/global/MA standards as applicable to MR programs and where relevant AE reporting 
  • Work with Business Manager to gather local competitor insights. Monitor and actively communicate on competitor initiatives and changes in key dynamics 
Professional Relationships
  • Organisation of relevant conference/ symposia in coordination with Medical department 
  • Development of professional relationships with key opinion leaders 
Communication & Information Sharing
  • Work closely with internal customers e.g. sales, medical and finance to ensure a team based approach to strategy and activity 

  • Preferably a tertiary qualification in life science/pharmacy and or general business/marketing 
  • Prior experience in the pharmaceutical industry with marketing experience 
  • Strong financial/numerical capabilities are required 
  • Previous experience in cardiovascular, respiratory or rheumatology therapeutic categories would be an advantage 
  • Ability to work within a team and matrix environment 
  • Demonstrated ability to work autonomously and accept accountability for results 
  • Strong customer focus 
  • Marketing experience in a market other than home country, preferably within ASEAN 
  • Experience in pharmaceutical sales highly preferred 
  • Proven success working in complex specialty markets 
  • Superior verbal and written communication skills 
  • Travelling 25% 

Please contact Kelvin Pang at +65 6950 0364 or for a confidential discussion

EA License no: 16S8066 | Registration no: R1325516

Only successful candidates will be notified.

About Company

Charterhouse is an Australian owned executive recruitment consultancy, which has expanded its operations in Singapore in mid 2006. Charterhouse was formed by bringing together a number of the industry's most successful, experienced and professional, permanent and contracting recruitment consultants. By merging their vast, international experience the vision was to create a business built upon not just meeting expectations but consistently exceeding them, through dedication, passion and integrity.

Charterhouse offers specialist services within the Accounting, Banking & Finance, Sales and Marketing, Technology, Industrial, Manufacturing and Engineering fields.

4 Battery Road
Bank of China Building #33-01
Tel: 65 6435 5600
Fax: 65 6438 1600
Agency License Number: 06C3997

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