ASEAN Product Manager : Pharma Rare Diseases MNC 

THE INDIVIDUAL

Responsibilities:

  • Reports to Regional Commercial Director 
  • Coordinates, directs and implements the marketing objectives and strategies, advertising and promotion for Pulmonary Arterial Hypertension 

Marketing Plans & Promotional Campaigns
  • Preparation of strategic marketing plans in collaboration with local cross functional teams 
  • Implementation of marketing plans and promotional campaigns 
  • Development of promotional material in accordance with relevant plans 
  • Effective communication of promotional campaign at cycle meetings 
  • Work with local business managers to develop accurate and concise Field Sales Action Plan for implementation 
  • Liaise with agencies & suppliers to ensure timely & cost effective delivery of required promotional materials 
  • Evaluate the effectiveness of promotion and advertising programmes and make improvements or changes as necessary 
  • Co-ordinate &/or lead brand teams to meet product development objectives 
  • Identify and drive market research activities to measure defined objectives, answer key strategic questions, and monitor competitive programs 
  • Ensure marketed product(s) professional promotions activities meet with regulatory/compliance requirements 
  • Ensure all business activities comply with relevant Acts, legal demands and ethical standards within each country’s pharmaceutical code of conduct 
Sales Support 
  • Support local Business Managers / Key Account Managers through implementation of the overarching portfolio plan and associated programs, materials and initiatives 
  • Support local Business Managers / Key Account Managers through direct involvement and support of local (account level) marketing initiatives. In this seek to customise around account need 
  • Maintain alignment to national commercial direction / objectives and share best practice to extend commercial successes. 
  • Provide input for Cycle / Sales meeting programs to motivate and deliver value and direction to field based associates for assigned portfolio 
  • Provide input, coordinate and/or drive key account planning endeavours to see integration of sales and marketing approach. 
Business Planning
  • Direct engagement in annual forecasting and business planning exercises 
  • Analyze market data (including but not limited to IMS, sales, patient numbers) for PAH portfolio by country/brand 
  • Provide analysis updates where appropriate to internal customers 
  • Have a comprehensive understanding of market metrics and dynamics 
  • Assist in the market assessment for new and existing products 
Market Intelligence
  • Work with local Business Managers to ensure planned programs / available resources address key business needs 
  • Actively monitor and maintain compliance with local/global/MA standards as applicable to MR programs and where relevant AE reporting 
  • Work with Business Manager to gather local competitor insights. Monitor and actively communicate on competitor initiatives and changes in key dynamics 
Professional Relationships
  • Organisation of relevant conference/ symposia in coordination with Medical department 
  • Development of professional relationships with key opinion leaders 
Communication & Information Sharing
  • Work closely with internal customers e.g. sales, medical and finance to ensure a team based approach to strategy and activity 

Requirements
  • Preferably a tertiary qualification in life science/pharmacy and or general business/marketing 
  • Prior experience in the pharmaceutical industry with marketing experience 
  • Strong financial/numerical capabilities are required 
  • Previous experience in cardiovascular, respiratory or rheumatology therapeutic categories would be an advantage 
  • Ability to work within a team and matrix environment 
  • Demonstrated ability to work autonomously and accept accountability for results 
  • Strong customer focus 
  • Marketing experience in a market other than home country, preferably within ASEAN 
  • Experience in pharmaceutical sales highly preferred 
  • Proven success working in complex specialty markets 
  • Superior verbal and written communication skills 
  • Travelling 25% 

Please contact Kelvin Pang at +65 6950 0364 or charterhousehealthcare@charterhouse.com.sg for a confidential discussion

EA License no: 16S8066 | Registration no: R1325516

Only successful candidates will be notified.
 

Apply Now
 

About Charterhouse

Charterhouse is a boutique executive search firm with footprints in Asia, Australasia and the Middle East. We offer professional and bespoke contingency search services across a variety of industrial sectors.

For more information on how we can help you, give us a call for a confidential discussion at (65) 6435 5600.