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Digital Content Specialist

Keywords / Skills : Content Specialist, Google Analytics, digital content development , content strategy, MS Office, WordPress , HTML, SEO

3 - 5 years
Posted: 2019-02-15

Industry
Banking/Financial Services
Function
Marketing & Communications
Role
Other Marketing
Education
Bachelors
Degree
Posted On
15th Feb 2019
Job Description
Responsibilities:
  • Develop content strategy alignedwith short-term and long term marketing targets 
  • Collaborate with marketing and design teams from a content standpoint to plan and develop site/mobile application content, style and layout 
  • Build and publish engaging content 
  • Edit, proofread and improve writers’ posts 
  • Liaise with content writers to ensure brand consistency 
  • Define the content strategy and roadmap 
  • Work with external third parties to assess content partnership and licensing opportunities 
  • Run beta and pilot programs with early-stage products and samples 
  • Keep an eye on industry news and trends,and collaborating with internal and external teams to conceive of, report on, and produce original content
Requirements:
  • Min. 3-5 years of content experience 
  • Hands on experience with MS Office and WordPress 
  • Basic technical knowledge of HTML and web publishing 
  • Knowledge of SEO best practices and web traffic metrics 
  • Knowledge of Google Analytics 
  • Familiarity with social media 
  • Excellent written and verbal communication skills 
  • Attention to detail 
  • Strong history of writing; digital content development preferred 
  • Good organizational and time-management skills 
  • Bachelors degree in Journalism, Marketing, Communications, English or relevant field


About Company

Malayan Banking Berhad


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