To devise digital strategies to drive in anticipated and online traffic and analysing consumer patterns on Google Analytics.
To fully support the Digital Marketing & Communications Specialist with the overall City University’s marketing communications programme.
Integrated, identifying objectives/goals and share thoughts on suitable measurement strategies to support the marketing plan focusing on digital marketing channels.
Manage City University’s social media platforms including social media calendar and engagement activities from concept, planning (roadmap, content writing & content calendar) to execution (posting) that integrated with City University’s marketing plan.
Support the management of approved budget for Digital marketing and communication campaigns.
Work closely with website developer, Manage and maintain university’s website content - ensuring all material are up to date, website is well optimised.
Plan, manage and execute e-mail based marketing campaigns
Manage social media & email marketing (internal and external) measurement & reporting activity and monitoring digital marketing measurement & report monthly - on online user behaviour, conversion data and customer journeys, funnel analysis and multi-channel attribution.
Work closely with art directors for all marketing collaterals and supporting the art direction of collaterals in line with City University’s brand.
Liaise with suppliers such as creative agencies, media agencies and printers to manage production of City University’s collaterals to ensure quality and timeliness
Work closely with other departments stakeholders for advertising and promotional activities.
Develop and executive digital marketing campaigns. - SEO, SEM, Google Adwords and etc.
GENERAL & WEEKLY TASK
Support City University’s events (Internal and external events)
Plan, manage and execute newsletter to stakeholders
Supporting internal communications and external communications
General administration task other duties as assigned
Job Description :
To ensure customer service and support all operations. To create customer delight at every interaction.
Interacting with external customers and internal customers and addressing their queries, requests and complaints.
Committed TATs are met consistently
Complaints Management- addressing customer complaints at the branch, system updation, coordination with Sales/HUB/ other functions for resolution.
Refunds processing and dispatch
Undelivered policy documents tracking and management.
Maintenance of all files and registers.
New Business Processing:-
Handling end to end New business processing starting from creation of Client id,Case start up, New business login, Follow up for policy issuance, Quality Check
Follow up with HUB for policy issuance of pending cases