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DIGITAL MARKETING EXECUTIVE

Keywords / Skills : Digital Marketing, Online marketing, Internet marketing, Viral marketing, Business development, Sales

2 - 4 years
Posted: 2019-05-07

Job Description
• Drive Digital & Social Media campaigns to improve customer acquisition, engagement rate, brand loyalty and advocacy

• Providing accurate reports and analysis to management to demonstrate effective return on investment (ROI).

• Researching new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums.

• Briefing and working with internal design team or digital agency on web visuals.

• Generate and Analyse data (reach, leads generation, traffic, conversions) so as to propose effective content & action plans.

• Contributing to social media engagement and brand awareness campaigns.

• Using web analytics software to monitor performance of website and make recommendations for improvement

• Work closely with managing superior in developing and integrating content marketing strategies.

• Keeping up to date with current digital trends.

• Creating and dispatching email marketing campaigns

• Managing the contact database and assisting the lead generation activities

• Content updates for on various digital platform (including web, mobile and social)

• Ensure accuracy of information & in time for all digital content and updates.

Requirements:

• Diploma or Degree in Marketing related field.

• Min 2 years of relevant experience, preferably from Education industry.

• Proven experience in Digital and Social Media Marketing

• Experience in SEO, SEM, Google Adwords, Facebook / Instagram / Youtube marketing strategies.

• Strong analytical skills and able to translate data to action plans.

• Able to multi-task in a fast-paced environment.

• Positive working attitude and proven team player.

• Excellent time management and organization skills.

• Having skillset in managing creative software (Adobe Photoshop, illustrator and Dreamweaver) will be an added advantage.

• 5.5 work days : Mon – Fri (9.00 am – 5.00 pm) & EVERY Saturday (9.00 am – 1.00 pm)

About Company

City University Malaysia is the gateway to a bright future for individuals who wish to acquire knowledge and unleash their potential to excel in the field of Science and Technology. We are making significant contributions to the development on our knowledge capital towards a sustainable future of the nation and the region. We are committed to be one of the leading centers of excellence in higher education and to be internationally recognized.
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