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Digital Marketing Manager

Keywords / Skills : Digital Marketing, Digital Marketing Manager, Ecommerce Websites

5 - 10 years
Posted: 2019-07-23

Job Description

Job: Digital Marketing Manager

Location: Kuala Lumpur, Malaysia

Experience: More than 5 years in digital marketing

Preferred Industry/verticals: Insurance, banking, financial services, leading ecommerce companies

Qualification: Bachelor’s degree & above

Language: Proficient in English, Bhasa Malaysia

Key Responsibilities:

1. Develop and implement digital marketing strategy (SEM, GDN -Display and Social media Ad campaigns and activities)in line with company's objectives, brand and values.

a) Plan &buy all external digital marketing campaigns.

2. Develop and implement SEO& App store optimisation strategy

a) Focus on increasing search engine traffic& mobile app downloads.

b) Constantly improve strategy by leveraging new and emerging technologies, business practices, and search engine/app store algorithm changes

3. Manages mobile app and website including enhancement, analytics and performance optimization using key metric measurement tools (Google & Firebase Analytics).

4. Develop new marketing partnerships and maintain an effective working relationship with agencies, partners, and vendors.

5. Develop a good understanding of the consumer market:

a) Gather information and insights on our consumer behaviour

b) Understand competitive landscape, especially our competitor’sdigital strategies and activities

About Company

Yantrik, also known as Yan3K is an insurtech company which delivers innovative & intelligent automation solutions enabling digital transformation for insurance industry. Our tools allow companies to digitize & automate customer journeys and back-end processes quickly for immediate productivity gains, near zero error rates, reduced costs and significant ROI results. We support both virtual and human workforce alike, facilitating the efficient and accurate execution of business processes on any enterprise application. The digital solution can be leveraged for both unattended (virtual machine) and attended (desktop) automation as well as Hybrid Automation where there is interaction between the virtual and human workforce providing a greater ROI on your investments and delivering corporate-wide customer experience & business process improvement.
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