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Keywords / Skills : Marketing Manager

Posted: 2019-03-05

Industry
Recruitment/Staffing/RPO
Function
Marketing & Communications
Role
Marketing Manager
Posted On
5th Mar 2019
Job Ref code
879
Job Description


Description:
Responsibilities:
  • Conducting market research to find answers about consumer requirements, habits and trends of the market
  • Brainstorming and develop ideas for creative marketing campaigns
  • Assisting in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
  • Liaising with external vendors to execute promotional events and campaigns
  • Collaborating with marketing and other professionals to coordinate brand awareness and marketing efforts
  • Planning initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
  • Assisting in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
  • Undertaking individual tasks of a marketing plan as assigned

Requirements:
  • Proven experience as marketing leader or similar role
  • Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
  • Demonstrable experience in marketing data analytics and tools
  • Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google AdWords etc.)
  • Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired
  • Well-organized and detail oriented
  • Exceptional communication and writing skills
  • Commercial awareness partnered with a creative mind
  • BSc/BA in marketing, communications or equivalent
  • Proficient in both written and spoken English.
  • Conversant in Mandarin or Bahasa is a plus
  • Experience from e-commerce industry (Fintech, Consulting, Advertising, Agency) is a plus

Key Skill(s)

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