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Senior Product Marketing Specialist

Keywords / Skills : Senior Product Marketing Specialist

Posted: 2018-11-21

Industry
Machinery/ Equipment Mfg.
Function
Marketing & Communications
Role
Product Executive
Posted On
21st Nov 2018
Job Ref code
81198748
Job Description
Job Responsibilities 
  • Work closely with Cross functional team to drive Executable and Strategic Go to Market plan for New Product Introduction (NPI)
  • Manage Profit & Loss & Deliver on Balanced Scorecard – Revenue, Margin, Market Share and Growth.
  • Maintain the solid understanding of product mix, price erosion and pricing strategy
  • Drive SIOP Monthly Portfolio review, End of Life & product Rationalization, Finished Goods Inventory Management
  • Drive promotion activities to drive NPI and Line of Business (LOB) revenue 
  • Drive Value Selling during price approval process
  • Coaching to sales team and partner for product positioning and value selling
  • Work closely with Independent Solutions Vendor (ISV) team to drive on-boarding of ISV’s in a region
  • Engage and work collaboratively with Marketing and Sales functions on communications, demand generation, campaigns etc to increase market penetration
  • Provide thought leadership in the Sales, Product, Solution and Pricing strategy for the large and strategic projects.
  • Establish regular engagement with Cross functional engagement across functional areas including Sales, Marketing, Solution Architects, services, Supply Chain, Finance to drive short term and long term objectives for a business.
  • Enhance and accelerate the adoption of new and existing products & solutions, in close partnership with Sales and Solution architects.
  • Close engagement with Regional Product Marketing and Global Product Marketing team for all Line of Business including Print, Scan and Mobility
  • Monitors and tracks key performance indicators


You Must Have
  • Bachelor degree in Engineering or Masters in Business Administration is desired
  • Minimum 5 years experience with Outstanding experience in AIDC or IT industry
  • Driven to work in a collaborative environment to motivate self and others to achieve results
  • Successful track record in High Growth Region countries in APAC (Japan, Korea, Australia, New Zealand)
  • Familiar with solution sales 
  • Strong experience in operating in cross functional environment
  • Experience in Product Management / Marketing is desired 


We Value
  • Driven to work in a collaborative environment to motivate self and others to achieve results 


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