Adobe Campaign/MS CRM/UNICA Developer

Adobe Campaign/MS CRM/UNICA Developer

Kellyocg Singapore Pte Ltd
Kuala Lumpur
2-12 years
Not Specified

Job Description

' Experience : 3-12  Years
 Domain : Digital Marketing
 Technical Expertise:
o Sound knowledge & experience of marketing domain processes spreading across the industry leading tool platforms like ACM. SFMC, Unica etc.
o Understanding of the Digital Marketing processes including Cross Channel Marketing - Campaign Orchestration, Real-time Interaction, 1-to-1 User Journeys, Next Best Offers etc.
o Experience in analyzing business requirements and map them to technical flows
o Experience in implementing digital marketing automation including data modelling, integrations, Marketing tool configuration/customization
o Developer certification in ACM or Email Specialist certification in SFMC
o Having hands on experience on
 Create and maintain Marketing Automations, end to end Customer Journeys and Campaign Building using Automation Builder/Journey Builder/Message Center for channels like email, direct mail, SMS, mobile push, call center, web etc.
 Perform administrator functions such as setup of Business Unit, Users, Profile and Role Management and other account configurations
 Develop and maintain responsive Layout Templates, personalized Emails templates and Triggered Emails using Media Queries
 Data Model setup using List, Groups and Data Extensions
 Develop and Maintain Custom User Preference and Subscription Center on Landing Pages/Cloud Pages using extensive scripting and API Calls in addition to OOTB features
 Opt In/Opt Out Management using Public Lists and Publication Lists
 Understanding of CAN-SPAM, Email regulatory compliance, and deliverability elements like Sender's Configuration
 Experience of Integrating with CRM platform (Salesforce Sales/Service Cloud /MS Dynamics etc.) to push/pull data
 Experience of Integrating with web analytics tools like Google Analytics. Various Report configuration and creation.
o Excellent communication skills, ability to interact with client lucidly
o Experience of working in on-off model, in multi-vendor environment, team acceptability as per own behavior
If interested, please share the resume on [Confidential Information]

KellyOCG® is a leading global advisor of talent supply chain strategies and workforce solutions, and we’re dedicated to helping clients ditch the script on old ways of thinking about their workforce strategy. We anticipate what’s next in the future of work and apply market insights, data analytics, and supply chain management principles to design customized solutions where businesses and talent thrive. Our commitment to challenging the status quo positions us as a trusted strategic partner for our global client portfolio, which spans leading industries across North America, APAC and EMEA.

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