Area Marketing Director Pain Relief & Respiratory

Area Marketing Director Pain Relief & Respiratory

GlaxoSmithKline Pte Ltd
Malaysia
5-8 years
Not Specified

Job Description


Job Description :
Job Purpose
Lead the Pain Relief and Respiratory Health portfolio for the SEAT (South East Asia & Taiwan) region, driving accelerated growth on Panadol and our range of Respiratory brands.

  • Accountable for driving the performance of GSK’s Pain Relief and Respiratory Health portfolio over 3-1 plan, accelerating our share, sales and profit across SEAT

  • Lead SEAT growth strategy for Pain Relief and Respiratory Health portfolio, determining where to play and how to win across the region.

  • As a ‘design’ partner to the Panadol Global Category team, feed locally relevant consumer insights from the region to global and help shape the development of global brand positioning, campaign development and innovation strategy

  • Lead the development ‘halo’ content to support the global communication & a winning innovation pipeline which is informed by local consumer insights and delivers share growth ahead of the competition

  • Accountable for brand performance across SEAT and leading remedial action plans with LOC teams

  • Partner with LOC Marketing team and other functional stakeholders to ensure strong in market execution and co-delivery of commercial objectives

  • Coach and develop Pain Relief and Respiratory Health Area Marketing team of 4 to deliver high performance and build their marketing capability

  • Share best practice globally and across SEAT region to replicate a winning formula

  • Ensure compliance with global category guidelines and local regulatory requirements

Responsibilities
Why you
Build category defining brands our consumers will love

  • Develop actionable local insights (consumer, shopper, expert and competitor) that build on global insight to generate locally relevant SEAT Area Task Maps for strong execution at LOC

  • Ensure the Brand Heart is brought to life and consistently activated across all touch points to build long term brand equity

  • Identify investment priorities with appropriate mix between advertising and in-store efforts in collaboration with LOC

  • Develop winning creative briefs and lead co-creation with agency partners to adapt global creative executions by addressing validated local insights and improving ROI

Deliver excellence in commercial delivery to become first choice for shoppers, customers and experts

  • Guide development of winning Market Activation Plans (MAPs) in the context of the trade and competitor environment in partnership with LOC’s. Drive consistency with Category Brand Growth Plans and across SEAT

  • Define optimal channel focus and mix, and develop inspiring activation toolkits (to include key visuals, promotion and activation guidelines) to drive winning LOC execution

  • Contribute to the development of the shopper strategy, driving LOC teams to win the war in the store with powerful visibility for our brands in the ‘last metre’ across modern, traditional, pharmacy & expert channels

  • Collaborate on expert marketing strategies to strengthen expert recommended differentiation for relevant brands

Use science and innovation to improve our consumers health

  • Recommend innovation plans across SEAT markets

  • Drive brilliant in-market execution of new product launches using global launch models and best practice

  • Validate, localize and consistently deploy winning claims working closely with Category, regulatory, medical and activation teams

Deliver high quality products and service at the right time and cost

  • Work with Supply Chain partners to optimize gross margins and COG‘s

  • Deliver complexity reduction and value engineering initiatives to simplify supply chain and remove cost

  • Manage area brand portfolio to maximise sales and profit for GSK

  • Work with Finance to analyze the P&L and identify the impact of alternative actions

Shape talent and culture by living our values and developing our people in a high-performance culture

  • Build one SEAT mindset and cross functional team for brand

  • Leverage Marketing Way as the way GSK does marketing coaching LOC activation teams in best practice and championing continuous improvement

  • Share best practice with Brand activation leads in LOC

  • Develop understanding of importance external stakeholders (key customers, government & regulatory agencies, KOLs, industry bodies)

  • Drive external focus including regular field visits with in-market sales and activation teams

  • Model GSK values & behaviours and compliance with all GSK codes of practice.

Drive performance with strong focus on commercial outcomes and KPI tracking

  • Responsible for tracking brand performance and equity and recommending remedial action

  • Drive innovation planning, sequencing, implementation planning, tracking and learning

  • Measure success of global initiatives and provide timely and quality feedback to Category teams

Basic Qualifications

  • Minimum of 5 years of marketing/sales management/commercial excellence experience in MNC

  • Pharma experience, consultancy or agency experience is an asset

  • People management

  • Strategic mindset and future-oriented thinking

  • Strong project management skills

  • Fluency in English

  • Capable of working across boundaries and functional areas

  • Excellent oral and written communication skills

  • High resilience and agility

  • Creative in problem solving

  • Demonstrable evidence of multi-cultural sensitivity

Additional Requirements

  • At least 10 – 15 years experience in FMCG marketing

  • 4 years experience at a management level

Why GSK
Our values and expectations are at the heart of everything we do and form an important part of our culture.
As GSK Focuses On Our Values And Expectations And a Culture Of Innovation, Performance, And Trust, The Successful Candidate Will Demonstrate The Following Capabilities
These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork.

  • Agile and distributed decision-making – using evidence and applying judgement to balance pace, rigour and risk.

  • Managing individual and team performance.

  • Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution.

  • Implementing change initiatives and leading change.

  • Sustaining energy and well-being, building resilience in teams.

  • Continuously looking for opportunities to learn, build skills and share learning both internally and externally.

  • Developing people and building a talent pipeline.

  • Translating strategy into action - a compelling narrative, motivating others, setting objectives and delegation.

  • Building strong relationships and collaboration, managing trusted stakeholder relationships internally and externally.

  • Budgeting and forecasting, commercial and financial acumen.

Our goal is to be one of the world’s most innovative, best performing and trusted healthcare companies. We believe that we all bring something unique to GSK and when we combine our knowledge, experiences and styles together, the impact is incredible. Come join our adventure at GSK where you will be inspired to do your best work for our patients and consumers. A place where you can be you, feel good and keep growing.
Important notice to Employment businesses/ Agencies
GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

*LI-GSK
Our goalis to be one of the world’s most innovative, best performing and trusted healthcare companies. We believe that we all bring something unique to GSK and when we combine our knowledge, experiences and styles together, the impact is incredible. Come join our adventure at GSK where you will be inspired to do your best work for our patients and consumers. A place where you can be you, feel good and keep growing.
Important notice to Employment businesses/ Agencies
GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

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