Assistant Manager, Brand Communications

Assistant Manager, Brand Communications

GrabTaxi Pte Ltd
4-5 years
Not Specified

Job Description

Job Description :
Get to know the role:
We are looking for someone with a strong marketing communications background and is a natural strategic thinker.
In your time working in marketing communications on the client side or as a suit/planner in agencies you have worked across the spectrum of brand and marketing problems - so tell us about making a brand more loved, positioning a new product, putting a creative twist on promotions, improving positive sentiment.
​We’re a team of creative and strategic thinkers, in service of shaping the Grab brand into a loveable powerhouse across Southeast Asia. We’re guardians of the Grab positioning and voice and are also responsible for campaigns / initiatives that build a consistent yet locally relevant brand.
You'll be involved across the entire spectrum of Grab Malaysia marketing activities - from consumer brand positioning to demand stimulation in new Grab verticals to corporate social reputation to empowering our driver, delivery & merchant partners’ success - so your approach to marketing problems needs to be equal parts logic and magic, rigour and imagination.
Job scope & rough time spent
50% Marketing Communications and Go-to-Market Campaign Lead
Work with vertical business and product marketing teams to design highly effective multi-channel campaigns across traditional and digital media (includes but not limited to writing creative briefs, media strategy and selection, campaign budget allocation, audience targeting, flighting strategies, ad formats + optimizations, post-campaign analysis). Deeply understands the business objectives of each marketing initiative and works with the rest of the team to translate these into meaningful creative and media briefs to gain market growth and penetration.
30% Brand Campaign and Partnerships Lead
You will need to work closely with the Head of Brand & Marketing Services, Regional Brand Planning Leads and External Partners to execute brand strategies and initiatives to build brand love. Able to work well with agencies/creative teams independently to develop impactful branding and communications direction, guidelines and campaigns.
20% Media Strategy
Traditional Media, Digital Media and Internal base communication channel planning to drive better strategy in media performance and measurement. This includes budget ownership/management and setting Internal Communications policies and prioritizations by measuring the right metrics that matter, and improving tagging/tracking/testing and learning. In this more technical area, you will need to have some fluency in media planning performance metrics (especially digital) but you are not alone; you will have the support of your own local team of specialists and also regional media experts in traditional, digital, and social.
The Successful Applicant

  • Experienced marketing communications professional: You already have 4-5 years experience in a branding/communications role (client side or as a suit/planner in agencies) and demonstrated the ability to lead campaigns across the spectrum of communications: brand repositioning, new product launches, interesting comms twist on sales promotions.

  • Proactive and data driven: Adopt an analytical approach to understanding customer behavioural segmentation and spotting opportunities. Well versed in media strategy and channel optimization.

  • Solutionist mindset: Natural strategic thinker and problem-solver who gains category/commercial understanding with ease and has the ability to turn key business drivers into exciting customer value propositions.

  • Great collaborator: Someone who works well with a wide group of stakeholders and open to idea experimentation. Innovative and contributive - loves to be part of the creative process, brainstorming and challenging the norm. Able to navigate complexities, influence and persuade approval to get things moving.

  • Highly organized, detailed and meticulous: Enjoys improving processes to achieve day-to-day efficiency. Thrives in an ultrafast-paced tech/digitally-inclined environment. Quite the perfectionist.

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