Assistant Manager - Content Strategist

Assistant Manager - Content Strategist

AIA Group
Kuala Lumpur Malaysia
Not Specified
Not Specified

Job Description


Bring your career aspirations to life with AIA!Develop PR and communication strategies to achieve functional objectives (e.g. communication of sensitive information to external audiences, drive engagement amongst agents, drive customer marketing campaigns .) ensuring that sensitive information is communicated with tact and that a positive image of Company is projected for external audiences.
  • Strategise and manage internal communications including CEO, CADO and  Exco communications with staff and the agency force, as and when necessary
  • Evaluate impact of crisis events (e.g. regulatory fines, legal suit etc.) and formulates appropriate messaging to handle crisis
  • Own the quarterly agency news letter – ADBUzz
  • Develop strategy to maxmise outreach of content developed for the agency force
  • Draw organization design plan for the agency strategic communications team - Develop and nurture an  inhouse content team (content writers, designers) to lead agency engagement over a period of time
  • Lead content creation and dissemination strategy (social media, Press release, videos, EDM’s ) for Key Agency KPIs such as Campaign engagement rate, repurchase rate etc
  • Evaluate impact of crisis events (e.g. regulatory fines, legal suit etc.) and formulates appropriate messaging to handle crisis
  • Create/edit/re-write ‘content’ for AIA Agency web applications and portals to keep end user engaged

Build a career with us as we help our customers and the community live healthier, longer, better lives.
You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.

About AIA Group

For a century, we have served millions of people and generations of families all around the Asia-Pacific region.AIA is the largest independent publicly listed pan-Asian life insurance group – with a presence in 18 markets across the Asia-Pacific region.Our Vision is to be the world’s pre-eminent life insurance provider. That is our service to our customers and our shareholders.Our Purpose is to play a leadership role in driving economic and social development across the region. That is our service to societies and their people.Our Promise to help people live Healthier, Longer, Better Lives.

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