Assistant Manager, Marketing

Assistant Manager, Marketing

Mamee Double Decker Sdn Bhd
5-8 years
60000 - 84000 MYR

Job Description

This role is charge of total foodservice marketing which involves 2 brands (Mamee Chef & Daebak). He/She is solely responsible to manage A&P marketing spend budget wisely, leading marketing campaigns, working closely with core team (Chef, R&D, Factory and Finance) product launching from product development, pricing, material code and artwork development. He or She also manages external agencies for promoters, social media marketing, printing/POSM agencies, design agencies for artwork, designs related and premiums for events related to Foodservice. He or She work closely with sales team for planning and sales execution for campaigns.

Job responsibilities:
  • To lead and grow the brand of Mamee Chef and Daebak to the next level in the Foodservice industry and ensure the growth of the core SKU is achieved from the sales and profits.
  • To manage A&P budget spend for Foodservice.
  • To work closely with external agencies like social media marketing agencies, promoter activation agency, design agencies and printing/POSM agencies.
  • To lead marketing campaigns from cross company partnerships program.
  • To lead marketing support to trade such as recipe booklet, catalogues, recipes through videos, product sampling.
  • To work closely with R&D and Chefs for new product launches.
  • To work closely Production / Supply chain on stocks supply management.

Job requirements:
  • Candidates must possess at least Diploma/Advanced/Higher/Graduate Diploma in Marketing, Management or equivalent.
  • Minimum 5 years of working experience in Marketing for product launching and agencies management.
  • Experience in B2B sales and marketing exposure and exposure in Foodservice industry is key to this position.
  • Well verse with E-commerce / social media marketing exposure is key to this position.
  • Based in central but must be willing to travel around Malaysia.
  • Has good business acumen skills and marketing knowledge skills.
  • Good learning attitude.
  • Pleasant personality with excellent communication, presentation and writing skills.
  • Computer literate and competent in Microsoft Office.
  • Good communication skills in English, Malay and Mandarin language for both spoken and writing.

Job Details

Employment Types:



Mamee-Double Decker (M) Sdn Bhd (doing business as MAMEE) is a Malaysian based company with interests in the manufacturing, marketing and distribution of snack foods, beverages, and other products, that exports to around 100 countries internationally under the slogan 'A World of Good Taste' and is very popular in areas like Singapore, Indonesia and Australia. As of 2015, the company headquarters is in the Air Keroh Industrial Estate in Malacca, Malaysia and it has an office in Subang, Selangor.

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