Assistant Manager, Regional Marketing (Consumer Strategic Projects)

Assistant Manager, Regional Marketing (Consumer Strategic Projects)

GrabTaxi Pte Ltd
4-7 years
Not Specified

Job Description

Job Description :
Get to know the team
The regional marketing strategic projects team is a new function housed within Grab Marketing, with work spanning across the entire Southeast Asia region. The team focuses mainly on developing the overall marketing, planning, and engagement strategies for Grab users, focusing especially on high growth verticals like GrabFood and GrabMart.
This role will cover overall strategy, ideation, working across various cross functional teams to deliver successful in-market implementation across the region. If you share our vision of driving Southeast Asia forward, then you should join our team!
Get to know the role

  • We are looking for an Assistant Manager, Regional Marketing Strategic Projects to work on exciting new projects within Grab. You will be responsible for translating strategy into execution planning, and manage the day to day marketing efforts for various Grab services.

  • You should have a clear understanding of end-to-end marketing strategies, and be able to grasp complex issues quickly. You need to be comfortable dealing with data, with the ability to uncover insights and break them down into executable strategies for the local teams.

  • In this role you will have to work closely with business stakeholders for alignment, and will be involved in various cross- functional teams spanning across product, operations, research, analytics, and country marketing leads. To succeed, you must be an effective communicator, and a solid team player.

  • The ideal candidate should also possess the ability to adapt quickly in an ever- changing environment and be ready to move with the needs of the business. You should also be a self- starter who can perform under pressure in a dynamic, fast-paced environment.

The Day-to-Day Activities

  • You will support the growth of new innovations from Grab, as well as high growth verticals like GrabFood and GrabMart

  • Plan, design, and execute go-to-market strategies for these services and features, and deliver regional campaigns where required.

  • Work closely with our creative teams to brainstorm and produce creative assets for regional roll out

  • Work with our consumer research team to drive insights on how users are using our platform and translate these into actionable insights

  • Manage regional-country marketing relationships across 6 markets in SEA, cascading go-to-market plans, timelines, and assets

  • Responsible for reporting and analysis of region’s performance, including consolidation of regional country results for future optimization.

  • Use data to drive better campaigns through a test and learn approach

The Must-Haves

  • Min 4 years of relevant marketing experience.

  • Bachelor’s degree in business administration, marketing, communication or other advertising preferred.

  • Excellent communication skills with the ability to articulate clearly in both written and spoken English.

  • Able to make key business decisions or provide solid recommendations based on data & analytical thinking

  • Work well with people, managing various stakeholders from different departments and backgrounds.

  • Self-starter and able to work well in a fast-paced, and sometimes ambiguous environment

  • Highly resourceful and a fast learner, with the ability to adapt quickly to changes while working independently

  • Customer-centric mindset with keen sense of analysing problems and solving them

  • Knack for identifying great marketing creative. You work well with creative people, knowing how they need to be briefed and managed in order to deliver the most impactful creative work

  • Passionate about the social mission and making a positive impact in SEA

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