Assistant Vice President, Campaign Analyst

Assistant Vice President, Campaign Analyst

CIMB THAI
Kuala Lumpur Malaysia
5-8 years
Not Specified

Job Description


Manage and lead a team of Campaign and Lead Management Analyst to support Retail Financial
Services marketing campaigns.
Strategy and Planning
• Manage and support stakeholders requirements to provide business value creation through
Customer and Marketing Intelligence initiative
• Guide Campaign Management team to develop business models to refine the campaign
performance
• Conduct analytically-intensive tasks to generate campaign findings, insights and recommendations for stakeholders buy in
• Develop Campaign and Lead Management team with business acumen from the analytic insights
• Manage and optimize Campaign and Lead Management resources and skill set to produce quality deliverables
Business Performance and Management
• Campaign Performance
• Percentage of accurate reporting and analysis
• Percentage of direct marketing campaigns delivered within budget and deadlines
• On-time completion of other assignments
• Training hours clocked + delivered
Key Performance Indicators
• Campaign Performance
• Percentage of accurate reporting and analysis
• Percentage of direct marketing campaigns delivered within budget and deadlines
• On-time completion of other assignments
• Training hours clocked + deliveredQualifications
  • Quantitative Bachelors degree or quantitative work experience; plusmin 5 years experience in marketing data analysis
  • Strong background in data manipulation/analysis (includingtransactional data)
  • Experiential knowledge of Direct Marketing techniques with strongbusiness acumen
  • Basic knowledge of statistical techniques and campaign managementsystems (i.e. SAS, SPSS)
  • Experience in marketing research, direct marketing and/or marketinganalytics
  • Good interpersonal and communication skills

About CIMB THAI

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