Brand Manager - Hygiene

Brand Manager - Hygiene

Reckitt Benckiser India Pvt Ltd
Malaysia
Not Specified
Not Specified

Job Description


Job Description :
Our Purpose
We at RB Hygiene are on a constant lookout for great talent that who wants to join us on this purpose-driven journey. Through our brands such as Vanish, Harpic, Shieldtox and Lysol, we aim to deliver on our Purpose to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world.
Job Advert
Want to drive the masterplan behind a leading brand As a Brand Manager - Hygiene at RB, you’ll have the freedom to take a major market by storm.
Brand Manager - Hygiene
Petaling Jaya, Selangor
Competitive Salary & excellent benefits package
Focusing on a dedicated market, you’ll make your mark by making sure we do the same. You’ll:
  • Lead the equity, innovation and activation elements of an ambitious country category strategy
  • Work with supply, sales, area and finance to secure a bigger market share
  • Execute commercial plans
  • Supporting the setting of pricing and distribution strategies
  • Helping to shape new business development initiatives
  • Take the lead on region-focused product launches.

You’ll succeed because…
…you’re a natural marketer. You:
  • Have experience in marketing models that reach beyond the traditional
  • Have worked in an FMCG setting before
  • Are a proven strategic thinker, with a background in brand planning and activation
  • Are analytical in your approach
  • Have the leadership and communication skills needed to get others behind your projects.

You’ll love it because…
…you’ll have the freedom to make a difference. You’ll put your own ideas into practice. The products you help us get out there will allow people to live healthier lives and have happier homes. And our dynamic, ownership-driven culture will bring the very best out of you, every day.
Summary of Responsibilities
  • Work with supply, sales and finance to develop and execute successful Brand Plans to deliver net revenue, gross margin, market share and profit targets within timescales and budget as approved by Area
  • Develop and execute annual marketing plan activities, including local media strategy / plans for a given brand within a category, responsible for ensuring successful implementation of the plan.
  • Provide monthly updates to business review and monitor market performance, responsible for successful implementation of Brand plans as per business review and Business plan
  • In close co-operation with the Trade Marketing function, identify trade needs / opportunities, develop pricing and distribution strategies in line with trade promotions for brands
  • Execute product launches agreed by Area/Region; Contribute to innovation by delivering product development programs to further margin growth.
  • Implement portfolio strategy in conjunction with global category and area innovation to support overall business strategy, short / medium term; Implement media strategy and plans
  • Manage development and activation of local brands
  • Accountable for marketing budget on assigned brands
  • Implement market copy strategy for brand and ensure adaption possible for category across area
  • Partners with media / consumer and market insights to implement media strategy and plans

Equality
In Return RB offer very competitive salaries with excellent benefits and the chance to progress your career within a truly global organisation.
RB is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other basis protected by appropriate law. All hiring decisions are made based on merit, competence and business need.

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