Digital Marketing Executive

Digital Marketing Executive

Agensi Pekerjaan EPS Consultants Sdn Bhd
2-5 years
Not Specified

Job Description

Client Background: Taiwan-based premium toy figure manufacturer
Location: Shah Alam
Headcount: 1
Tenure: Permanent
Remuneration: Basic Salary + Allowance
· Assist in the formulation of strategies to build a lasting digital connection with consumers.
· Plan and monitor the ongoing company presence on social media (Facebook, Instagram, webpage, Lazada, Shopee and etc.).
· Launch optimized online adverts through social media platforms to increase company and brand awareness.
· Be actively involved in SEO efforts (keyword, image optimization etc.).
· Prepare online newsletters and promotional emails and organize their distribution through various channels.
· Provide creative ideas for content marketing and update website.
· Collaborate with designers to improve user experience.
· Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.).
· Acquire insight in online marketing trends and keep strategies up-to-date.
· Maintain partnerships with media agencies and vendors.
· Handling customer questions, inquiries, and complaints in social media platforms.
· Manage e-commerce store daily operations, content, inventory, sales and fulfilment with warehouse.
· Diploma or Bachelor degree in any disciplines.
· 2-3 years of digital marketing experience.
· Excellent understanding of digital marketing concepts and best practices.
· Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM.
· Skills and experience in creative content writing.
· Analytical mind-set and critical thinking.
· Excellent communication and interpersonal skills.

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