Candidate must possess at least Bachelor's Degree/Post Graduate Diploma/Professional Degree in Advertising/Media, Mass Communications or equivalent.
Highly creative with experience in identifying target audiences and devising paid media campaigns that engage, inform and motivate.
Experience in driving multiple product and service campaigns across a multitude of diverse and complex industrial products.
Strong analytical skills are required, including the ability to analyze raw data, draw conclusions, and summarize actionable recommendations as part of forecasted outcomes/implications
Exposure to mobile, social, tablet measurement approaches as well as understanding of role of multi-touch attribution in media evaluation
Proven SEO experience
Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
Knowledge of ranking factors and search engine algorithms
Up-to-date with the latest trends and best practices in SEO and SE