Digital Marketing Specialist

Digital Marketing Specialist

Maxis Communications
Malaysia
3-6 years
Not Specified

Job Description


Are you ready to get ahead in your career
  • We want to empower you turn your ambitions into achievements.
  • We thrive in inclusiveness, diversity and embrace close collaborations for you to create impact for yourself and others.
  • Together, we aim to bring the best of technology to help people, businesses and the nation to be ahead in a changing world.
  • To realise our vision to become Malaysia’s leading converged solutions company, we are looking for a new talent to innovate and grow with us in a culture that values commitment, performance and possibilities.

Why does this job exist and why is it critical​
Responsible for the planning, tracking, and daily execution of programmatic media buying in the Digital team. High focus on results-driven media buying with close integration of the user web and online store experience.
What are you accountable for
  • Monitoring Digital Marketing KPIs for your specific Product
  • Media buying on various programmatic platforms (including Facebook and Google)
  • Campaign ideation & planning, setup and segmentation in collaboration with Marcomm team, aligning efforts with Web, App, Analytics, as well as Base Marketing teams
  • Monitoring, reporting and optimization of ongoing campaigns - including ad tagging and trafficking
  • Post-campaign reporting and feedback to marcomm team
  • Identify and develop new opportunities to drive traffic, increase reach, acquire new customers and increase sales
  • Feedback to product, web, and marcomm team on insights to improve product development, customer experience and customer segmentation
  • Work alongside agency partner for overall Planning of Digital Marketing go-to-market and always-on campaigns, including Search.

What do you need to have for this role
  • Post Graduate Certificate / Diploma
  • Preferably with IT related training / academic background.
  • Min 3 years of experience in marketing, campaign execution and data analysis
  • Good understanding of digital marketing
  • Different insight methodologies and analytic techniques
  • Fluency with data dictionary and segmentation
  • ​Familiar with cloud advertising technology/data stacks like DMP, Google Analytics, Big Query
  • Familiar with executing best practices in all digital functions including ecommerce, acquisition marketing, social & base marketing
  • Demonstrated experience and success in digital marketing, media planning & analytics
  • Personal traits: Positive, Passionate, Collaborative, A self-starter, Ability to perform under pressure in a challenging environment and A team player

What’s next
  • Once you’ve applied online, our team will carefully review your application. Due to a high volume of applications, we appreciate your patience to allow for a fair and timely review process.
  • Should you be shortlisted for the role, we will send you an invitation via email for a digital interview. You can also check on your application status by logging into your candidate account.

Always Be Ahead At Maxis, we are passionate about bringing together the best of technology to help people, businesses and the nation to Always Be Ahead in an evolving world, as we pursue our vision to be Malaysia’s leading converged solutions company. We deeply believe that the key element to our success has always been and will always be our people. Visit our careers page to learn more about having a career at Maxis. The MaxisWay culture Our culture, or MaxisWay as we call it, was created to focus on three core values which are ‘Customer First’, ‘What’s Possible’ and ‘I am Maxis’. These values are implemented in the way we interact with each other by embedding the language of commitment, performance and possibilities. Watch these videos and hear from our people who embody the MaxisWay culture.

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