Digital Marketing specialist

Digital Marketing specialist

Optimum Solutions (Singapore) Pte Ltd
Kuala Lumpur
2 - 4 Years
Not Specified

Job Description

You are also required to perform these job functions:
Plan and execute all Web/Mobile, SEO/SEM, PPC, Affiliate Marketing, SMM and digital advertising campaigns.
Develop and manage digital marketing campaigns across multiple channels utilising appropriate tools and techniques.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Identify trends and insights, and optimize spend and performance based on insights.
Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.
Collaborate with internal teams to create leads, landing sites, digital journeys and optimize the user experience.
Have a strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
Identify target segments and set campaigns to track, retarget and remarket.
Optimize websites and social media channels for SEO as well as usability.
Use social media ad tools to track the performance of KPI driven digital campaigns.
Contribute to various digital channels including planning, delivery and execution.

Looking For:
Madarin Only
Minimum 2-3 years of working experience in a digital agency or related field.
Experience managing PPC, SEO, SEM, SMM including Facebook, Instagram, Twitter, LinkedIn, LINE, WeChat, Weibo and other online mediums.
Proven track record of delivering successful Digital Marketing campaigns.
Strong analytical skills and experience of working with large volumes of data.
Strong understanding of current online marketing concepts, strategy and best practices.
Experience using Google Analytics or any related analytics tools.
Hands-on experience with Google Tag Manager.
Familiar with HTML, CSS and Javascript.
Excellent reporting skills with a proactive approach to business intelligence.
A willingness to learn, research and take initiative.
Good team player and able to work independently with minimum supervision.
Possess excellent verbal and written communication skills.
Fluent in English and Chinese

Optimum Infosolutions Sdn Bhd

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