Digital Marketing Specialist

Digital Marketing Specialist

Workle Recruitment Agency
1-3 years
Not Specified

Job Description

Job Responsibilities
  • Bring a deep understanding of growth & optimization best practices such as A/B testing
  • Plan and execute digital campaigns to distribute and leverage content across channels for best results
  • Execute and optimise digital advertisements
  • Targeting selected audience through research keywords
  • Managing campaign budget and adjusting bids to optimize ROI
  • Tracking daily, weekly and monthly KPIs to identify opportunities for improvement
  • Reporting campaigns and media KPIS to management on regular basis through various dashboards
  • Capture market trends and customers’ needs to capture opportunities in growth
  • Develop and implement experiments with Data to test hypothesis for which changes will drive product adoption and growth
  • Deep understanding of funnels, ecosystems, advertiser behaviors to identify opportunities in growth
  • Have relevant technical skills in CRM, Adobe Analytics, Google Analytics, HTML, SEM, SEO optimization
Job Requirements
  • Minimum 2 years of digital marketing experience.
  • Able to multitask.
  • Ability to manage marketing content across different sites (pre and post login) for clear customer communication and to optimize marketing effectiveness.
  • Experience in reporting analytics to support adoption and usage of digital channels and products.
  • Good communication and negotiation skills to work with and manage multiple customers, internal stakeholders.

Multi-discipline creative agency which specializes in providing end-to-end creative solutions for businesses. Providing services offered include branding, content marketing, web development, and digital marketing. Established advertising agency in Kuala Lumpur, Singapore, and Australia as

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