Head, B2B Marketing

Head, B2B Marketing

GrabTaxi Pte Ltd
Malaysia
10-13 years
Not Specified

Job Description


Job Description :
Get to know our Teamand Role
The B2B marketing organization looks to scale Grabs offering and technologies for enterprise and SMEs to leverage across SEA. You’ll be responsible for:

  • Developing the overall strategy, planning, narrative and implementation of Grabs B2B offering across product value propositions and enterprise engagement.

  • Partnering with various B2B businesses within Grab, regional and country sales organisations and Grab country marketing teams to achieve business targets

  • Building Grabs B2B narrative through insights, thought leadership content, white papers, and assets across the board

  • Leading engagement with core enterprise to drive adoption (Such as roundtables, industry events, forums, summits and webinars), usage and understanding of the core offerings

The day-to-day activities:

  • Gain a deep understanding of enterprise and SME needs across the various B2B offerings including how their businesses operate, core challenges they face and the product / technology gaps that they might face today.

  • Work in close partnership with the Product teams develop strong B2B narratives and core product CVPs that translate into B2B assets, programs and engagements

  • Create impactful awareness through thought leadership content

  • Create enterprise engagement programs to drive understanding and adoption

  • Identify and recommend marketing opportunities, automation and measurement that must be built into product development

  • Equip front line teams (sales, marketing, operations, and customer support) with product training, product communications, and value props to enable product adoption

  • Maintain close relationships with cross-functional teams including product managers, product designers, regional marketing (performance, brand, social, PR, etc), country marketing teams, operations and customer support to drive small business marketing communications strategy.

The must haves:

  • Bachelor’s degree from a top tier international university

  • Has driven B2B growth and engagement in large consumer internet companies in a product or marketing function.

  • Has strong x-functional leadership track record and is a creative problem solver

  • Technical skills in Product Marketing, Marketing strategy, Product strategy, Customer Lifecycle marketing, Research, Customer Insights, Analytics

  • Experience developing marketing communications and measuring impact

  • Have >10 years marketing experience using broad marketing mix, management consulting experience, or customer/commercial focused product experience

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