Head of Social Media

Head of Social Media

Air Asia
Malaysia
10-13 years
Not Specified

Job Description


Job Description
AirAsia, we see ourselves as not so much an airline operator but more of a digital company that happens to be in the airline business.
Airasia.com is a one-stop travel, e-commerce, and fintech platform offering consumers over 15 lines of products online and via its super-app. Powered by data and technology, airasia.com leverages its digital ecosystem of 75 million users and 40 million downloads of its super-app to generate a personalized and seamless consumer experience in the digital new era. From travel needs to everyday lifestyle essentials, there is always something for everyone on airasia.com.
As we evolve as Asean Super App, we are looking to hire Product Managers to be part of platform team, to lead strategy, and create experiences that will impact the entire airasia.com platform.

  • Ownership of the entire social media management across all airasia.com businesses

  • Work collaboratively across business units to deliver clear strategies to meet stakeholders’ goals

  • Work closely with upper management to provide clarity of social media insights, direction, objectives, and strategy

  • Develop, lead, and manage a global team of social media leads and content production teams.

  • Develop strong strategic partnerships and network with major social media platforms globally and locally.

  • Provide thought leadership and direction for social media as a whole.

  • Lead small to large-scale change management in a cross-functional role.

  • Oversee all social media across airasia.com verticals at the group level and to drive growth.

  • They will be the key point of contact with upper management and business leads across airasia.com verticals for social media.

  • They will manage a team of social media leads whose responsibility is to drive the day-to-day and long term objectives of their respective lines of business.

  • The candidate should have deep experience in creative social media campaigns and demonstrated ability to drive commercial and non-commercial social KPIs, and a proven record of strong management skills.

Job Requirements

  • Minimum 10 years experience in social media marketing & management, and creative development.

  • Minimum 10 years of management experience.

  • Experience in a Global or Regional (Asia) role.

  • Held a senior role in a Corporation (In-house) or major social media agency with experience in e-commerce brands.

  • Experience in managing a global social media and content production team.

  • Experience using social listening and analytics tools.

  • Strong network and relationship with major social media platforms.

  • Experience leading medium to large teams (up to 50 people)

We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be the best. We committed to creating a diverse work environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

About Air Asia

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