Lead Development Representative

Lead Development Representative

Company Name Confidential
2-5 years
Not Specified

Job Description

Manage marketing lead qualification & generation activities
· To contact key decision-makers in a focused number of medium / large d businesses in Asia and generate interest in our business solutions.
· Prospecting new clients, introduce Sage Business Management, Accounting & Payroll solutions and generate MQLs
· To nurture interested contacts to the point that they are ready to pass to the sales team as a qualified opportunity
· Continuous learning on our applications/value proposition/differentiation in order to enhance conversations with prospects.
· To keep the SFDC system updated with key information. This will be the single source of truth and measurement of success
· Increase the quality by obtaining 4 out of 4 BANT information
· Increase the SAL to SQL conversion rate by generating good quality with strong compelling offer
· Take self-accountability towards pipeline build and quality of the pipeline (SALs)
· Work closely with respective campaign / marketing / Partner managers & BMs
· Manage and execute outbound BMS marketing campaigns
· Sourcing prospect information for vertical and ad-hoc lead generation initiatives
· Emailing leads information on products relevant to their inquiry
· Call-backs on outbound campaigns
· Utilise electronic tools such as Sales Navigator, Social Media and Chatter to generate and communicate to suspects and prospects
· Provide accurate and timely monthly report to Manager

Minimum of 2 years’ experience in a similar lead qualification / generation role
A solid track record in a role with a software environment
·Demonstrated ability to devise and deliver lead qualification / generation activities

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