Manager, Campaign Analyst

Manager, Campaign Analyst

CIMB THAI
Kuala Lumpur Malaysia
3-6 years
Not Specified

Job Description


Manage and lead a team of Campaign and Lead Management Analyst to support Retail Financial Services marketing campaigns
Strategy and Planning
  • Manage and support stakeholders requirements to provide business value creation through
  • Customer and Marketing Intelligence initiative
  • Guide Campaign Management team to develop business models to refine the campaign
  • performance
  • Conduct analytically-intensive tasks to generate campaign findings, insights and recommendations for stakeholders buy in
  • Develop Campaign and Lead Management team with business acumen from the analytic insights
  • Manage and optimize Campaign and Lead Management resources and skill set to produce quality deliverables
Business Performance and Management
  • Campaign Performance
  • Percentage of accurate reporting and analysis
  • Percentage of direct marketing campaigns delivered within budget and deadlines
  • On-time completion of other assignments
  • Training hours clocked + delivered

Key Performance Indicators
  • Campaign Performance
  • Percentage of accurate reporting and analysis
  • Percentage of direct marketing campaigns delivered within budget and deadlines
  • • On-time completion of other assignments
  • • Training hours clocked + delivered
Qualifications
  • Quantitative Bachelors degree or quantitative work experience; plus min 3 years experience in marketing data analysis
  • Strong background in data manipulation/analysis (including transactional data)
  • Experiential knowledge of Direct Marketing techniques with strong business acumen
  • Basic knowledge of statistical techniques and campaign management systems (i.e. SAS, SPSS)
  • Experience in marketing research, direct marketing and/or marketing analytics
  • Good interpersonal and communication skills

About CIMB THAI

Similar Jobs

People Also Considered

Career Advice to Find Better

Simple body text this will replace with orginal content