Manager, Creative & Branding

Manager, Creative & Branding

Air Asia
5-8 years
Not Specified

Job Description

Job Description
A brand has its own identity, attitude, beliefs, story and character – and just like many successful startups, Teleport is our new identity and our story to tell. We are in the midst of formulating a brand identity that has relevant content with an emotional promise and has an appealing personality. This brand of ours coupled with our current fast paced on-goings (new deals, new brand image, new hires, new JVs) should be effectively communicated both internally amongst our Teleport family and externally with our stakeholders and the public.
We are looking for a thoughtful, creative and open-minded communicator. As a Branding & Creative Manager, you will be working with a team of 6-8 and will be based out of our office in RedQ. You will be expected to be performing this role on a Full-Time basis. The role reports to the Head of Marketing, Branding & Communications.
You will fit perfectly if you enjoy a fast-paced working environment with passionate colleagues. Having a strong, organized and structured way of delivering your thoughts will make you stand out in this application!
As a start up, you can expect your days to be pretty varied. Multitasking is normal, and sometimes, your skills or natural talents will be leveraged to support other business priorities. That said, the bulk of your working hours should involve you having to:

  • Conceptualize, strategize, plan & execute a strong & positive brand positioning for AirAsia in Malaysia and related countries served by AirAsia and its affiliates

  • Generate names for new and existing products and services, coming up with ideas for new packaging designs, including shape, , colours, fonts and imagery

  • Oversee the production of all communication materials inclusive but not limited to video, audio, print, out-of-home, direct communication, digital, mobile & social media, websites, on ground activation, retail, packaging, brand experience design and liaising with art designers, copywriters, media buyers and printers

  • Execute & Enforce the Brand/Corporate Identity to the consumers, public as well as employees i.e. the Teleport Brand Culture in AirAsia

  • Develop monthly and quarterly reports for management

  • Produce competitive analysis comparing product with its key competitors

  • Collaborate with a wide variety of functional areas such as sales, editorial, product, marketing, design, and operations to execute specific marketing plans for each assigned title

  • Manage the day-to-day activities associated marketing efforts, including project management, creative development, cross-functional implementation, campaign tracking and reporting as necessary

  • Assist in monitoring brand health metrics and support the development of new brand tracking across businesses

At the onset, you may be culture-shocked working in AirAsia and with the Teleport team. To help you adapt better, we would like to share our beliefs on leadership. Put simply, you are a leader, we all are leaders and good leaders:

  • Roll up their sleeves as needed, and never delegate work that one would not be willing to do themselves

  • Do what is needed to get things done, as they believe speed is more important than anything else to effect change

  • Over communicate, particularly as they are all quite autonomous

  • Take care of our staff, and treat them as they would want to be treated

  • Are rigid on goals, but flexible on the details

These are minimum-requirement skills and a ‘must-have’ for the role:

  • An excellent communicator, both verbally and in writing in English

  • Able to work well with a wide range of people from different parts of the business

  • A team leader, able to inspire others

  • Able to manage different projects at the same time

  • Energetic and passionate about their product speciality

  • Organised and methodical

  • Able to work well under pressure

  • Enjoy working in a busy, deadline-driven, creative environment

  • Enjoy working in product management

  • Possess the ability to define problems, collect data, establish facts and draw valid conclusions

  • Strategic thinker and creative marketer

  • Have good writing & presentation skills

  • Aware of market trends including competitors

These are skills that are ‘nice-to-have’ and will make you stand-out in the job application:

  • Able to write or speak well in Bahasa Malaysia or Mandarin

  • Have an instinctive feeling about design, trends & fashion concepts

  • Have good analytical skills

  • Be a good listener, able to respond to results and consumer research


  • Bachelor’s degree/diploma in advertising, mass communication or relevant fields

  • 5+ years experience in advertising or marketing with at least 3 years experience in brand advertising and/or direct response marketing capacity

Teleport is an Equal Opportunity Employer. All qualified applicants will receive due consideration for employment regardless of race, colour, religion, disability, sex, age, ethnic or national origin, marital status, sexual orientation, gender identity or presentation, pregnancy or any other status protected by National Law.
We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be the best. We committed to creating a diverse work environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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