Manager, CRM

Manager, CRM

Air Asia
Malaysia
5-8 years
Not Specified

Job Description


Job Description
CRM Manager
As a CRM manager within the Growth team at AirAsia.com you’ll have an exciting opportunity to deliver a big impact in Asia and beyond. You’ll be responsible for advising, guiding, and driving best practices for email, push notifications, and other internal assets alongside the Marketing Operations team catering to the expanded businesses of AirAsia.com. Your success will be measured by the ability to influence and implement teams on CRM best practices allowing for performant and scalable campaigns, which brings growth to customer engagement and profit across a wide range of industries including Food, Groceries, Transportation, and Travel Packages.
Responsibilities will include:
  • Data Segmentation & interpretation and use for automated campaigns and strategic planning / insights that add value in all marketing initiatives and teams
  • Identify digital behaviors of customers by analyzing the right data points to map their journey.
  • Develop a CRM strategy that speaks directly to customers based on where they are in the life cycle.
  • Own the life cycle triggered email and mobile push notification program. Develop new products or programs to serve your customers and increase repeat bookings. Perform in-depth analysis to guide your decisions.
  • Partner with Growth, Web Analytics, and Decision Makers to problem-solve and build solutions such as process automation, alerting, and real-time data feeds. Effectively manage prioritization.
  • Execute test-and-learn to continuously improve engagement metrics and conversion rate.
  • Manage email vendor relationships to facilitate program execution. Maximize value from their services and technology to improve productivity.
  • Own and Manage relationships with one or more business units under AirAsia.com and be responsible for driving growth.

Qualifications:
  • 5+ years of relevant experience, preferably in marketing and/or product management.
  • Experience advising multiple, cross functional teams.
  • Bachelor’s degree in a quantitative field, such as Engineering, Statistics, Applied Mathematics or Economics preferred.
  • SQL skills preferred. Experienced with pulling, manipulating, and deriving insight from large amounts of data.
  • Ability to stay focused under pressure, prioritizing and managing multiple projects simultaneously in a fast-paced environment
  • Strong analytical and problem-solving skills. Combined with a high level of initiative and ability to thrive in a fast-paced environment.
  • Passionate about creating and delivering delightful experiences for customers.
  • A capable communicator, who can communicate complex analytical or technical topics in a clean & simple way.

We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be the best. We committed to creating a diverse work environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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