Manager, Digital Marketing

Manager, Digital Marketing

AIA Group
Kuala Lumpur Malaysia
6-8 years
Not Specified

Job Description


Bring your career aspirations to life with AIA!The position is responsible to develop for the overall management of operations to improve business performance and lead our stakeholders through large scale, complex digital change. The individual needs to work closely with internal stakeholders to identify opportunities for digital initiatives to enhance customer experience, improve efficiency and uplift employee experience, which in turn deliver commercial returns to the business. The individual also works with cross-functional teams through originating, shaping and driving transformational strategies from inception through to budgeting and implementation. The individual should come with relevant experience in all things digital including demonstrated expertise in digital business models, operating models and internal digital capabilities building.
Roles & Responsibilities:
1. Support Group wide Digital Transformation vision, goal and strategy.
  • Cascade and facilitate discussion between various business stakeholders and corporate functions units to agree on a common outcome to accelerate digitalization across AIA Malaysia.
  • Strategic planning and project management update to ensure both timeline and budget plan are well managed
  • Articulate digital transformation plan an outcomes

2. Establish leading indicators with baseline in measuring digital transformation success, incorporate agreed metrics to every business stakeholders and corporate functions units’ balanced scorecard. These include:
  • Customer Digital Experience Score: Lead the measurement for a consolidated customer digital experience score and reports for all digital channels
  • Organization effectiveness: Identify and manage delivery of desired outcome for digital initiatives
  • Project Management: Project lead / member on key digital initiatives, to drive outcome from concept to implementation

3. Work with Change Management to drive adoption and implementation of initiatives to accelerate and enable digitalisation capabilities, culture and outcomes across AIA Malaysia and build digital enablers.
4. Drive key initiatives that enable new ways of working such as:
  • Agile framework
  • Digital supplier panels: on-board digital suppliers to assist business in delivering their digital initiatives

Minimum Requirements:
  • Degree with 6-8 years of relevant working experience
  • Expert project & change management
  • Business consultancy, analytical and research background
  • Expert knowledge of MS Office products, including MS Project
  • Strong grasp of digital concepts, technology and business models (agile experience is a plus)
  • Savvy and inherently interested in digital customer adoption and experiences
  • A 'change agent' attitude, constantly pushing boundaries to drive new opportunities, approaches, ideas, perspectives, etc.
  • Able to pull together a clear plan and roadmap in ambiguous environment or situations

Build a career with us as we help our customers and the community live healthier, longer, better lives.
You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.

About AIA Group

For a century, we have served millions of people and generations of families all around the Asia-Pacific region.AIA is the largest independent publicly listed pan-Asian life insurance group – with a presence in 18 markets across the Asia-Pacific region.Our Vision is to be the world’s pre-eminent life insurance provider. That is our service to our customers and our shareholders.Our Purpose is to play a leadership role in driving economic and social development across the region. That is our service to societies and their people.Our Promise to help people live Healthier, Longer, Better Lives.

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