Manager, Digital Planning & Strategy

Manager, Digital Planning & Strategy

Axiata Digital Advertising Sdn Bhd
Kuala Lumpur
4 - 9 Years
Not Specified

Job Description

What you will do

You will assist the client services team to manage a portfolio of advertisers/brands helping them deliver agreed client’s media KPIs and objectives. Your key role is to manage delivery excellence on day to day client campaigns including producing reports.

Main responsibilities:

  • Deliver on client specific media and communication goals while maintaining and improving client satisfaction levels.
  • Manage the day-to-day relationship with mid-tier clients and manage your performance reports.
  • Manage and develop the client relations through adherence of processes and strategy laid out by yourself and the team:
✓ Take a consultative approach in assisting with campaign management, audience targeting and providing meaningful insights using data as a pivot.
✓ Monitor campaign budget/spend optimization whilst working closely with the Ad Operations and Reporting teams to ensure delivery of the agreed client KPIs.
✓ Ongoing account management, daily conversations and rapport building with clients and deliver required data support on monthly/quarterly business reviews and end of month billing to your manager.
  • Strive to adhere to delivering plans on strategy established for the client and ensuring that a follow-through is done basis the strategy.
  • Keep abreast of industry trends, media trends, innovations and best practices across digital media platforms (Search, Social, Display/ Programmatic and Mobile).
  • Have a thorough understanding competitive landscape and ever-changing client goals across digital media platforms.

What skills and experience you will need

  • At least 4 years of experience in account management and client servicing in the online/digital advertising
  • Proven track record in client relationship management and new business development
  • Knowledge about the digital media industry and latest digital advertising trends
  • Solid numerical and financial understanding
  • Strong interpersonal and communication skills
  • Proficiency in Excel, Word and PowerPoint
  • Capabilities in understanding the usage of FB analytics / Google analytics tools (preferable)
  • Basic understanding of the eco-system of programmatic advertising / social / biddable and search

Values which support our vision, shape and culture:

  • Act NOW
  • Win Win!
  • Shape Industries
  • Driven by Data
  • Stay Humble, Stay Hungry
  • Disrupt the Status Quo

About Us

Marketing has changed. Today, it’s about using data to drive results that marketers can only dream of. Data and automation in an infinite game that looks beyond short-term goals and continually evolves. We can use the latest tech, the largest pool of data, but the most important part of the equation is our people. We have data scientists, management consultants, media planners, creative designers, programmers, innovators – people who innately want to disrupt the industry in order to help our customers win. To help our clients make better business decisions.

To do that, we nurture 450 strong across 9 markets that serve 500 brands. We train, we grow, we develop our talent to bring the best version of themselves, for we realise that when they grow, we do too.

We will keep discovering the truth and be fearless; leading us to continuously innovate and build a legacy that inspires the ones that come after us. Looking into the future, we are confident that we have everything possible to meet the challenges that are thrown at us armoured with our growth mindset, our shareholder support, our board support and our diversity of thought. Question is, are you ready to be part of this journey

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