Manager, Product Marketing

Manager, Product Marketing

AIA Group
Kuala Lumpur Malaysia
5-8 years
Not Specified

Job Description


Bring your career aspirations to life with AIA!The position is primarily responsible for channels engagement and provides product launch, post-launch and on-going product marketing support, which include working with the respective Product Team Lead to create additional product marketing/sales proposition materials and sales tools to support product sales.
Roles and Responsibilities:
  • Manage on-going engagement with key stakeholders, i.e. distribution channels (e.g. life planners & bank partners), to understand their needs, gather product feedback, and plan and execute the necessary actions to support the product buy-in as well as activate them to sell more effectively.
  • Gather market intelligence, perform product competitive analysis, design the product competitiveness materials and share it with the distribution teams to help supporting sales, with support from the respective Product Team Lead.
  • Plan, design, and monitor closely a timely roll-out of the agreed product implementation plan to support the identified product(s). 
  • Work closely with the respective Product Team Lead to develop or enhance the existing marketing materials (e.g. brochures, flyers) and/or sales tools as needed to improve the effectiveness of the materials.  Ensure the understanding and better buy-in from the distributors on these materials/tools.
  • Work closely with the training teams (e.g. AIA Premier Academy) to provide product briefing and support product training enquiries as product subject matter expert when needed.
  • Participate in business monthly rolldown (e.g. with top agency leaders) to address their enquiries and facilitate the sharing of best practices among top performers.
  • Provide ideas/inputs pertaining to products, product concepts, market trends, for new products/product enhancements consideration.
  • Any other tasks as assigned by Team Lead and Head of Department.

Minimum Job Requirements:
  • Minimum a Degree holder, preferably with Actuarial Science and Marketing background
  • Minimum 5 years working experience in the insurance industry, with exposure to product development, product marketing, channel marketing and training experience are advantageous
  • Strong interpersonal and communications skills (verbal & written)
  • Good command of English, Bahasa Malaysia, and Mandarin
  • Proficient in Microsoft Office applications, e.g. PowerPoint, Excel and Word
  • Strong analytical skills and business acumen
  • Ability to manage multiple stakeholders and projects
  • Confident, proactive and good leadership skills
  • Good sense of creativity

Build a career with us as we help our customers and the community live healthier, longer, better lives.
You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.

Job Details

About AIA Group

For a century, we have served millions of people and generations of families all around the Asia-Pacific region.AIA is the largest independent publicly listed pan-Asian life insurance group – with a presence in 18 markets across the Asia-Pacific region.Our Vision is to be the world’s pre-eminent life insurance provider. That is our service to our customers and our shareholders.Our Purpose is to play a leadership role in driving economic and social development across the region. That is our service to societies and their people.Our Promise to help people live Healthier, Longer, Better Lives.

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