Online Marketing - Shopee Mall

Online Marketing - Shopee Mall

3-5 years
Not Specified

Job Description

Job Description:
  • Develop effective people connections and coordinate work with the internal teams, namely marketing campaign teams, Marketing Solutions and Key Account Managers
  • Use agile testing (A/B, multivariate) to step change toward improved results over time
  • Ensure meaningful Performance Marketing insights and reporting
  • Able to provide troubleshooting support for external parties for campaign optimisation on Google and Facebook
  • Managing and optimizing ads on Google and Facebook, while concurrently owning day-to-day optimization of campaigns
  • Routinely analyse, review and report campaign performance
  • Identify opportunity areas for growth and improvement
  • Work closely with other digital marketing/campaigns members to ensure that media is aligned to business objectives

  • Bachelor degree from a recognised university
  • 3 - 5 years experience managing online campaigns and performance marketing (shopping preferable)
  • Experience with Facebook and Google ad buys and execution
  • Expert fluency with customer acquisition methodologies including optimising cost per acquisition, retention and lifetime value metrics
  • Analytical - high competency with Google analytics, Excel (and the rest of MS Office) and a good head for numbers and working with large data sets
  • Self-starter who can hit the ground running and a passion for achieving great things
  • Demonstrable interest in e-commerce marketing and the knowledge of other online marketing channels and their interactions with each other
  • Understanding of commercial indicators, market conditions and competitors
  • Able to meet deadlines, work under pressure and handle a busy workload
  • Hands-on approach with very strong attention to detail

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About Shopee

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