Product Marketing Manager

Product Marketing Manager

ABB Malaysia Sdn Bhd
6 - 15 Years
Not Specified

Job Description

Join ABB and work in a team that is dedicated to creating a future where innovative digital technologies allow greater access to cleaner energy.

For our Marketing, Sales and Product Management team, understanding the full potential of our technology and the trends in our markets is highly rewarding. In addition, helping customers all over the world improve efficiency, save resources and reduce emissions gives our work a powerful sense of purpose.
ABB’s Electrification business is a leading provider of a full range of protection, control and measurement solutions - enabling safer and smarter electricity flow from substation to the point of consumption. We deliver products and systems designed to connect, protect and control electrical systems, ensuring reliability, efficiency and safety for equipment and personnel.
You will define, plan and ensure implementation of product marketing strategies for Electrification Distribution Solutions business in Subang Jaya, Malaysia, meeting business objectives and aligning with global product strategy. Reporting to the Sales & Marketing Manager in Malaysia, you will oversee all sales and marketing activities, events and market research to drive sales and increase market share.

Your responsibilities :

  • Developing and overseeing implementation of the local product marketing strategy, including definition and communication of product value propositions and product positioning in accordance with the global product marketing strategy.
  • Developing and executing the annual marketing plan in conjunction with Electrification business sales leaders, with a focus on business development in Low & Medium Voltage products in Malaysia.
  • Coordinating market analyses with the Product Marketing and Sales team, defining appropriate forecasts and business/marketing plans.
  • Achieving business targets through regular review of marketing activities and implementation of improvement plans as needed.
  • Evaluating and sharing customer research, market conditions and competitor analysis.
  • Driving Sales efficiency by delivering appropriate product knowledge information, providing training (technical and sales) for the Sales team and encouraging collaboration and knowledge-sharing.
  • Collaborating with HR Management to ensure that the team is properly organized, staffed, skilled and directed.
  • Living ABB’s core values of safety and integrity, which means taking responsibility for your own actions while caring for your colleagues, and the business.
Your background :

  • A bachelor’s degree in Electrical Engineering with more than 10 years of experience in in Marketing & Sales, working as product application and function for MV & LV switchgear, MV Indoor & Outdoor products, Compact Substations, e-House and packaging solutions for electrical distribution systems.
  • Sound knowledge of Low & Medium Voltage products in Malaysia market.
  • Demonstrated experience in development and implementation of marketing and sales strategy.
  • Knowledge and experience of Sales Force or other sales tools will be an advantage.
  • A collaborative, solutions-oriented approach, with strong communication and customer-relationship-building skills.

ABB ( is a leader in power and automation technologies that enable utility, industry, and transport and infrastructure customers to improve their performance while lowering environmental impact. The ABB Group of companies operates in roughly 100 countries and employs about 140,000 people.

More about us
Bring your very own sense of pride and purpose as you help us drive forward the Fourth Industrial Revolution – creating a sustainable future for our planet, and your career. Join ABB and harness the power of our diverse global network, as you collaborate with and learn from our world-class teams. Above all, challenge yourself every day. Let’s write the future, together.
Recruitment Agencies please be aware that this role is being managed by the internal ABB Talent team directly. We will reach out to our preferred agency partners should we require support. Your adherence to our process is appreciated.

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