Product Marketing Manager

Product Marketing Manager

Company Name Confidential
3 - 5 Years
Not Specified

Job Description

STPD: Develop network security strategy to understand market segmentation,
recommend targeting, Sangfor positioning and differentiation.
Lead hatching and improving the competitiveness of new product and solution
Create and implement product marketing content, including white papers, brochures, data
sheets, solutions guide and sales methods
Team up with product operation to help with market insight, customer insight, gaps in sales
operation and validate existing product marketing efforts.
Internal sales enablement and channel enablement; act as key contact with the sales
organization and channel partners driving communications of product direction, positioning,
key messages and sales collateral. Articulate benefits, via marketing collateral, webinars
and in-person meetings
Team up with marketing program to support and drive brand and lead-gen activities
Understand top direct and indirect competition and offer sharp competitive tools to sales and channel partners
Lead cross-department product teams to launch products
Coordinate marketing initiatives with analysts and media briefing and interviews
Responsible for competition analysis and recommendation
Support related activities owned by other groups (case studies, references, trade shows,
events, technical white papers, SE training, etc.)

Strong technology background network security and management, i.e. Next Generation Firewall, Secure Web Gateway, Endpoint Protection, Identify and Access Management,SWG,CASB as well as Zero-trust
More than 3+ years product marketing or product management
Working experience as sales, pre-sales or consultants, solutions architects in the security
industry is a bonus
Collaborate with alliance partners and services to offer complete solutions
International travel 25% is required

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