Project Lead

Project Lead

AMK TECHNOLOGY SDN BHD
Kuala Lumpur
9 - 19 Years
Not Specified

Job Description

Technical Expertise:
• Sound knowledge & experience of marketing domain spreading across the industry leading tool platforms like ACM. SFMC, Unica etc.
• Clear understanding of the Digital Marketing processes including Cross Channel Marketing - Campaign Orchestration, Real-time Interaction, 1-to-1 User Journeys & Persona Definition, unknown to known conversion, Proximity Marketing, Next Best Offers etc.
• Having hands on experience on
• Create and maintain Marketing Automations, end to end Customer Journeys and Campaign Building using Automation Builder/Journey Builder/Message Center for channels like email, direct mail, SMS, mobile push, call center, web etc.
• Perform administrator functions such as setup of Business Unit, Users, Profile and Role Management and other account configurations
• Develop and maintain responsive Layout Templates, personalized Emails templates and Triggered Emails using Media Queries
• Data Model setup using List, Groups and Data Extensions
• Develop and Maintain Custom User Preference and Subscription Center on Landing Pages/Cloud Pages using extensive scripting and API Calls in addition to OOTB features
• Opt In/Opt Out Management using Public Lists and Publication Lists
• Understanding of CAN-SPAM, Email regulatory compliance, and deliverability elements like Sender's Configuration
• Experience of Integrating with CRM platform (Salesforce Sales/Service Cloud /MS Dynamics etc.) to push/pull data
• Experience of Integrating with web analytics tools like Google Analytics. Various Report configuration and creation.
• Outstanding communication skills, ability to interact and make client understand the marketing solution lucidly
• Ability to come up with alternate solutions/thought processes when presented with a complex technical/functional scenario
• Experience of working in on-off model, in multi-vendor environment, team acceptability as per own behavior

AMK is an International group of IT companies headquartered in Malaysia, comprising of four main companies across multiple technology domains, to ensure delivery of top quality results to our clients.

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