Promo Ops Executive (Contract)

Promo Ops Executive (Contract)

GrabTaxi Pte Ltd
1-2 years
Not Specified

Job Description

Job Description :
Demand Planning & Marketing Strategy / Growth & Revenue Management (DPMS / GRM) team is housed within Grab Marketing, with work spanning across the entire Southeast Asia region. The team is focused on growing demand efficiently, with projects covering overall strategy, ideation (e.g., optimizing targeted promos, developing innovative approaches to grow demand), experimentation and to ensure successful implementation of marketing campaigns.
Job description:
This role will entail end-to-end coordination of the implementation of marketing campaigns, including materials preparation, coordination with stakeholders and execution of the campaign set-ups. Day-today tasks may include the following but are not limited to:

  • Prepare segmentation data based on user attributes for retention / acquisition campaigns.

  • Coordinate with DPMS / GRM and Country Marketing Communications teams to prepare materials for promo communications to Grab users.

  • Execute campaign by setting up and awarding Grab users with promos / rewards, and follow up with adjustment of promo mechanics when needed.

  • Monitor and track promo redemptions to drive insight on effectiveness of campaign mechanics.

The must haves:

  • A degree from a decent university in any discipline.

  • Minimum 1-2 years of relevant working experience, specifically in data entry and marketing campaign execution.

  • Meticulous, with strong attention to details.

  • Ability to work under tight deadlines in a fast-paced environment.

  • Working understanding of SQL and experience with mobile CRM platform is desirable.

  • Experienced in executing and tracking marketing campaigns.

  • Strong communication skills and an excellent team player with strong work ethics.

  • An ability to work both strategically as well as in an executional capacity.

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