Client Background: Mobile Communications Company
Location: Bandar Utama
Headcount: 1
Tenure: Permanent
Remuneration: basic + bonus
Responsibilities:-
· Develop, implement and manage our Public Relations strategies to develop a robust, and favourable image of the company’s brand and products
· Monitor Public Relations visibility in the market, analyze data to inform decisions, optimize plans and programs
· Creating good press releases related to product key selling point and other positioning messages that provide coverage matches in the product lifecycle stages and support business objectives
· Proactive with the ability to pitch timely stories, interactions and engagements based on industry trends, new products and innovations
· Building long-term relationships with key Tech media, journalists, influencers
· Writing and editing a range of collaterals, from press releases to marketing collaterals to social postings
· Develop and implement Product Public Relations to achieve maximum visibility across different media platforms, including newspapers, magazines, journals, broadcasts, newswires, social media sites and blogs
· Working closely with the broader marketing team and external agencies to drive the Public Relations efforts
Requirements:-
Required minimum 6 years working experience in public relations and communication or in a similar rolePrior experience in Telecommunication or Consumer Electronics industry is preferredPassionate about mobile phone industry, familiar with the current market trendA demonstrated ability to create results-driven Public Relation and communications content that align with business objectivesAbility to work collaboratively with various stakeholders and thrive in a fast-paced and dynamic environment Strong writing and content generation skillOutstanding communication skills — both written and oral, with the ability to communicate with, and adapt to, different communication styles at all levelsStrong relations with Malaysian media