Regional Copywriter

Regional Copywriter

GrabTaxi Pte Ltd
6-8 years
Not Specified

Job Description

Job Description :
Nobody reads copy anymore.
If you think that’s rubbish, we want you.
Our team is looking for copywriters who believe in the power of a well-placed word. We want copywriters who believe that creativity can be used for good. We want copywriters who want to use their magical thinking to solve real business problems, not just make this copy rhyme. We want copywriters who are allergic to cliches and eager to disprove stereotypes like the headline above. We want copywriters who are already itching to rewrite this job description.
First, let us introduce you to the Grab Regional Creative Team:

  • We’re responsible for building the Grab brand and maintaining its integrity across the region.

  • Our mission is to build brand love in everything we do and create memorable experiences for our users through purposeful creative work.

How do Creatives fit into Grab:

  • You will help humanise the technology for the inspiring, ingenious people of Southeast Asia that we serve.

  • You will create work that adds goodness to the business.

  • You will get the chance to build a brand that is enduring, endearing, and proudly made in Southeast Asia.

What a Regional Copywriter’s day-to-day will look like:

  • After your morning caffeine fix, you’d want to dive right into your to-do list. It’s highly likely that you’ll have to juggle between multiple projects at the same time (as Grab is a fast-paced company), so self and time management is crucial.

  • You will be working closely with other creatives in your team to brainstorm ideas on how to create powerful communications for various types of campaigns.

  • From those concepts, you’ll bring them to life with clear, interesting copy while staying true to the Grab voice (without being afraid to push boundaries).

  • You’ll also be working directly with colleagues from the marketing department to help shape the brand together as a team.

The must-haves :

  • 6-8 years experience in a similar capacity at a creative agency.

  • An impressive portfolio that showcases your strengths.

  • Self-motivated, independent, and collaborative.

  • Strong passion for writing and storytelling.

  • Can make well-reasoned arguments for and against the Oxford comma.

  • Digital creative experience is a must.

Technical skills:

  • You should be familiar with writing on various channels, from digital paid ads to old-fashioned billboards.

  • We use Google Suite a lot, so this will become your best friend.

At Grab, you’ll get a chance to use creativity for good. So if that’s more appealing to you than ‘write a funny caption using the latest slang #fitcheck’, send us a link to your portfolio, and let’s chat.

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