Regional Marketing Manager, GrabAds (SMB Growth)

Regional Marketing Manager, GrabAds (SMB Growth)

Grabtaxi holdings pte ltd
5-8 years
Not Specified

Job Description

Get to know our Team:
GrabAds allows Advertisers, Agencies, and Merchants to engage the Grab Audience via innovative online and offline advertising experiences. Through our unique ecosystem and transacting user base, our clients are able to reach their desired audiences at scale, while driving measurable business outcomes.
We would like You to join our journey to create value for our users, drivers, merchants, and advertising partners, while continuing to make everyday lives better across Southeast Asia.
The regional team is based in Malaysia, and the role will require you to work hand in hand with regional product management and country teams across Grab's eight markets, focusing on the areas that matter most to our merchants.
Get to know the Role:
You will be in charge of the core value propositions for GrabAds merchant products and the custodian for our customers well being overall - GrabAds products may touch multiple types of Grab Merchants in Food, Payments, Partners etc.
You will learn who our customers are, what they care about, what motivates them and how we can best communicate with them. You will feed this insight into product development to ensure we develop world class products that meet the needs of our consumers, and you will be responsible for taking these products to market, ensuring they reach the right audience with the right message at the right time.
The day-to-day activities:

  • Gain a deep understanding of local needs for SMB and long-tail Merchant partners including how their businesses operate, how marketing fits, and what challenges Grab can help alleviate to make them successful.

  • Create programmes and marketing campaigns in collaboration with business teams and local country teams focused on getting SMBs to do well with GrabAds solutions.

  • Develop SMB content strategy and scaled resources for SMBs across different touchpoints and channels inside and outside of the Grab ecosystem.

  • Work in close partnership with the Product Marketing team to drive and manage go-to-market new features and products.

  • Equip front line teams (sales, marketing, operations, and customer support) with product training, product communications, and value props to enable further merchant adoption of GrabAds merchant solutions.

  • Identify and recommend marketing opportunities, automation and measurement that must be built into product development

  • Input into ongoing customer research (quant and qual). These insights will help give directions to product and business teams on challenges and new opportunities within the business.

  • Maintain close relationships with cross-functional teams including product managers, product designers, regional marketing (performance, brand, social, PR, etc), country marketing teams, operations and customer support to drive small business marketing communications strategy.

The must haves:

  • Education: Bachelor's Degree required (preferred)

  • Has driven consumer growth and engagement in large consumer internet or advertising companies in a product or marketing function

  • Knowledge of SMB market in Malaysia and insights

  • Experience developing marketing communications and measuring impact

  • Strong understanding of digital marketing

  • Has strong x-functional leadership track record and is a creative problem solver

  • Technical skills in Product Marketing, Marketing strategy, Product strategy, Customer Lifecycle marketing, Research, Customer Insights, Analytics

  • Have 5 years marketing experience using broad marketing mix, management consulting experience, or customer/commercial focused product experience

Job Details

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