Sales & Digital Marketing Head

Sales & Digital Marketing Head

Aisling Consulting Sdn Bhd
Not Specified
Not Specified

Job Description

About the job Sales & Digital Marketing Head
Key Responsibilities:
▪ Lead the digital acquisition sales strategy, and implement best-in-class practices across paid and owned channels
▪ Deliver against sales targets, and grow sales volumes for varied lines of business that depend on digital through different phases of the buying journey
▪ Implement and measure campaigns to maximize channel performance across acquisition and cross-sell
▪ Actively manage the funnel performance leveraging a data-first approach. Understand fall-out points throughout the conversion funnel and develop initiatives to increase yield and scale volume
▪ Lead and execute the test and learn agenda across product, creative, media and digital customer experience for all screen s
▪ Establish a framework for measurement for digital channel performance, including KPIs, benchmarks, and acceptable ROI
▪ Identify and lead integration of new capabilities and technologies to improve digital targeting (DMP, DSP) and funnel performance (analytics)
▪ Deliver key insights to business partners to continue to grow current and new portfolios
▪ Deliver against forecast for ECM (existing customer) activities (revenue and engagement) of selected focus products/services, across all businesses.
▪ Prioritize products and markets focus relative to revenue incremental opportunity
▪ Define target audience segments that maximize impact of ECM activities
▪ Lead development of communication strategy, positioning and best-in-class creative
▪ Identify opportunities to test, optimize and scale up successful marketing initiatives
▪ Ensure effective implementation of ECM strategy across markets
▪ Work with Regional Marketing counterparts to ensure alignment on priorities and market execution of Regionally-steered initiatives and best practice
▪ Share success and learnings across markets
▪ Manage third party creative and media agencies to execute and deliver best in class marketing programs ▪ Keep abreast of new and emerging marketing resources and techniques, relevant for the role
▪ Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding the company, its clients and assets
▪ Drive compliance with applicable laws, rules and regulations, adhere to Policy, apply sound ethical judgment regarding personal behavior, conduct and business practices
▪ Lead a team of digital-first, data-driven Marketers to seamlessly deliver of the above initiatives. Ensure ongoing training and development tailored to specific needs to maintain a best-in-class team, hold individuals accountable to achieve business outcomes and continually celebrate successes across the team
▪ Lead a mobile-first approach, and design customer-centric digital sales experiences
▪ Lead development of market-wide brand strategy, for both master-brand and strategic sub-brand and product, platforms that can be nuanced and adopted across the market.
▪ Work with Regional Marketing counterparts and Country Marketing leads to ensure alignment on priorities and market execution of regionally-steered initiatives and best practices
▪ Ensure effective implementation across the markets by implementing a communications framework
▪ Ensure strategic initiatives deliver against key both Regional and market-specific business objectives for selected focus products/services, across all businesses
▪ Frame the brand strategy around and build initiatives that address potential gaps observed in brand trackers and NPS surveys, specifically to ensure optimal brand/sub-brand awareness, along with bank and card preference
▪ Build a center of excellence and implementation for Asia and EMEA markets for continuous enhancements of the customer buying/application experience through personalization and optimization
▪ Partner with data management platforms, information security teams and decision management teams across teams in Asia and EMEA
▪ Partner with the marketing and product teams to engineer a communication framework relevant and impactful to the customer
▪ Build relationships with, and leverage key media platforms across Asia and globally
▪ Lead a dedicated team of growth marketers to deliver organizational goals around sales and optimization

Similar Jobs

People Also Considered

Career Advice to Find Better

Simple body text this will replace with orginal content