Sales & Digital Marketing Head

Sales & Digital Marketing Head

Aisling Consulting Sdn Bhd
Not Specified
Not Specified

Job Description


About the job Sales & Digital Marketing Head
Key Responsibilities:
▪ Lead the digital acquisition sales strategy, and implement best-in-class practices across paid and owned channels
▪ Deliver against sales targets, and grow sales volumes for varied lines of business that depend on digital through different phases of the buying journey
▪ Implement and measure campaigns to maximize channel performance across acquisition and cross-sell
▪ Actively manage the funnel performance leveraging a data-first approach. Understand fall-out points throughout the conversion funnel and develop initiatives to increase yield and scale volume
▪ Lead and execute the test and learn agenda across product, creative, media and digital customer experience for all screen s
▪ Establish a framework for measurement for digital channel performance, including KPIs, benchmarks, and acceptable ROI
▪ Identify and lead integration of new capabilities and technologies to improve digital targeting (DMP, DSP) and funnel performance (analytics)
▪ Deliver key insights to business partners to continue to grow current and new portfolios
▪ Deliver against forecast for ECM (existing customer) activities (revenue and engagement) of selected focus products/services, across all businesses.
▪ Prioritize products and markets focus relative to revenue incremental opportunity
▪ Define target audience segments that maximize impact of ECM activities
▪ Lead development of communication strategy, positioning and best-in-class creative
▪ Identify opportunities to test, optimize and scale up successful marketing initiatives
▪ Ensure effective implementation of ECM strategy across markets
▪ Work with Regional Marketing counterparts to ensure alignment on priorities and market execution of Regionally-steered initiatives and best practice
▪ Share success and learnings across markets
▪ Manage third party creative and media agencies to execute and deliver best in class marketing programs ▪ Keep abreast of new and emerging marketing resources and techniques, relevant for the role
▪ Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding the company, its clients and assets
▪ Drive compliance with applicable laws, rules and regulations, adhere to Policy, apply sound ethical judgment regarding personal behavior, conduct and business practices
▪ Lead a team of digital-first, data-driven Marketers to seamlessly deliver of the above initiatives. Ensure ongoing training and development tailored to specific needs to maintain a best-in-class team, hold individuals accountable to achieve business outcomes and continually celebrate successes across the team
▪ Lead a mobile-first approach, and design customer-centric digital sales experiences
▪ Lead development of market-wide brand strategy, for both master-brand and strategic sub-brand and product, platforms that can be nuanced and adopted across the market.
▪ Work with Regional Marketing counterparts and Country Marketing leads to ensure alignment on priorities and market execution of regionally-steered initiatives and best practices
▪ Ensure effective implementation across the markets by implementing a communications framework
▪ Ensure strategic initiatives deliver against key both Regional and market-specific business objectives for selected focus products/services, across all businesses
▪ Frame the brand strategy around and build initiatives that address potential gaps observed in brand trackers and NPS surveys, specifically to ensure optimal brand/sub-brand awareness, along with bank and card preference
▪ Build a center of excellence and implementation for Asia and EMEA markets for continuous enhancements of the customer buying/application experience through personalization and optimization
▪ Partner with data management platforms, information security teams and decision management teams across teams in Asia and EMEA
▪ Partner with the marketing and product teams to engineer a communication framework relevant and impactful to the customer
▪ Build relationships with, and leverage key media platforms across Asia and globally
▪ Lead a dedicated team of growth marketers to deliver organizational goals around sales and optimization

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