Senior Associate, Digital Product Management

Senior Associate, Digital Product Management

Astro Holdings
2-3 years
Not Specified

Job Description

  • We practise a vibrant & energetic office culture.
  • We provide opportunities for career advancement within the company.
  • Good performance is always rewarded accordingly.

What you will do:
Essential Duties and Responsibilities:
  • Work closely with multiple teams such as business stakeholders, engineering, marketing and sales in driving product excellence.
  • Propose relevant enhancements to existing Products or recommend new products to business stakeholders.
  • Define and drive the development lifecycle to release high-quality and innovative products, features and enhancements for every web product or apps
  • Create detailed product design specifications needed to guide and prioritize the efforts of the design and development teams.
  • Plan and manage the entire product lifecycle in order to ensure that product deliverables meet project timeline and requirements.
  • To work in collaboration with UI/UX, engineering and various departments or vendors to execute product design requirements that meets stakeholders requirements.
  • Perform competitive and market research for use in planning and implementation of site improvements.
  • Track and measure the success of Digital product launches.
  • Working with Analytics team to communicate ongoing business and market developments to cross-functional teams.

Accountability Areas
  • Propose ideas for New Products or enhancements to existing Products with details on user needs and use cases, product brief and desired user experience.
  • Requirement gathering, prepare product brief including functional specifications and desired user experience and coordinate the development including enhancements process and the entire product lifecycle to meet the Digital Product
  • Effectively gather the requirements from stakeholders to prepare the Product brief and coordinate the design and development lifecycle. To participate in testing to ensure a success product launch.
  • Track and measure the success of tests and product launches.
  • Innovate product lifecycle and functionalities each year

  • Work closely with the Analytics team to monitor the stats and to provide the feedback to the respective stakeholders with the objective to improve the site/app's traffic or desired outcome.
  • To get users opinions on usage patterns, behaviours and feedback to improve the usability of the Product.
  • Actively propose ideas to help Media Sales to drive ADEX.
  • Work effectively with the Marketing & Sales team to optimize advertising inventory and commercialization of the site / app.
  • Communicate ongoing business and market developments to cross-functional teams.

Who you are:
Must have requirements:
  • Minimum 2-3 years in a similar role or within the software industry.
  • Strong presentation skills (PowerPoint, Excel).
  • Strong data analysis skills (Google Analytics).
  • Strong communication skills (good English, able to verbalize and explain complex concepts).
  • Strong stakeholder management skills (must know when and how to say 'no', and at the same time, de-escalate situations).
  • Good understanding of web and software development
  • Well versed in agile/scrum methodology and sprint deliverables
  • Technical skills:
    • (Must) Able to write solid user stories / requirements
    • (Optional) Wireframing

It's our people that make Astro Malaysia's leading entertainment company. That's why we work hard to be an inclusive employer, so everyone at Astro can be their best.

Astro Malaysia Holdings Berhad ('Astro') is Malaysia's leading content and consumer company, serving 75% of Malaysian households across our TV, radio, digital and commerce platforms. As a trusted brand, Astro keeps Malaysians entertained and informed with a variety of vernacular, international and live sports content, engaging with 24 million individuals. To learn more about Astro, kindly login to

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