Senior Campaign Analyst

Senior Campaign Analyst

CIMB THAI
Kuala Lumpur Malaysia
5-8 years
Not Specified

Job Description


  • Manage and support stakeholders requirements to provide business value creation through Customer and Marketing Intelligence initiative.
  • Guide Campaign Management team to develop business models to refine the campaign performance.
  • Active knowledge sharing among team members on better and efficient method to analyse data and campaign execution.
  • Conduct analytically-intensive tasks to generate campaign findings, insights and recommendations for stakeholders buy in.
  • Develop Campaign and Lead Management team with business acumen from the analytic insights.
  • Manage and optimize Campaign and Lead Management resources and skill set to produce quality deliverables.
Qualifications
  • Quantitative Bachelors degree or quantitative work experience; plus min 5 years experience in marketing data analysis.
  • Strong background in data manipulation/analysis (including transactional data).
  • Experiential knowledge of Direct Marketing techniques with strong business acumen.
  • Basic knowledge of statistical techniques and campaign management systems (i.e. SAS, TeraData, SPSS).
  • Experience in marketing research, direct marketing and/or marketing analytics.
  • Good interpersonal and communication skills.

Job Details

About CIMB THAI

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