Senior Executive, Consumer Marketing, Asset and Business Banking Analytics

Senior Executive, Consumer Marketing, Asset and Business Banking Analytics

Hong Leong Bank
Not Specified
Not Specified

Job Description



If you are looking to excel and make a difference, take a closer look at us
Functional
  • To be part of Reporting & Campaign Management team to produce campaigns and reports for consumer products such as Credit Cards, Personal Loans, Deposits, Mortgages, Hire Purchase on a customer segment basis as well as Business Banking on the digital platform
  • Campaign responsibilities will include the creation and upload of acquisition, cross-selling and retention projects on batch or real-time basis and tracking of results
  • Reporting responsibilities will include the timely production of standard reports from data extraction to publishing
  • To ensure that the creation of these data products is within the accepted service level agreements of accuracy and turnaround times
  • To ensure that all production is within the compliance parameters set in the department's SOP
  • To participate and contribute towards ad-hoc analytic projects

Hong Leong Bank ('HLB') stands proudly as a leading financial services institution based in Malaysia, providing a wide range of comprehensive and innovative financial solutions across the region. These services are delivered through both digital and traditional means, via online and mobile banking, as well as our digital branch concept to provide customers with an efficient and seamless experience aided by technology. As the service and financial landscape changes rapidly with the ever-increasing use of technology, staying attuned to customers needs and desires becomes even more critical to HLB's operations. To stay ahead of these dynamic changes, the Bank has adopted the approach of reimagining banking by embedding digital considerations and customer centricity in every aspect of our operations, from products and services as well as customer care and engagement. HLB's ethos of being Digital-At-The-Core powered by customers-at-the-forefront will continue to lead us to innovate offerings in line with our aspiration of being a highly digital and innovative financial services organization.

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